BUSINESS NEWS
Northern Kenya to get tourism hype
A digital village in Garissa, northern Kenya. The region has diverse tourism products whose potential has not been exploited. Photo/FREDRICK ONYANGO
By NATION REPORTER
Posted Tuesday, September 28 2010 at 13:16
Posted Tuesday, September 28 2010 at 13:16
Garissa and the northern parts of the country are set to earn from tourism after the Kenya Tourist Board (KTB) announced a major marketing strategy to open up the region to both domestic and international visitors.
Managing director Muriithi Ndegwa in a speech read on his behalf by regional manager Fred Okeyo said that communities within the northern circuit should now identify more tourism products for competitive marketing following the creation of counties.
He said the country has diverse tourism products whose potential has not been exploited adding that the community has the responsibility to identify these unique products for marketing.
This was during a workshop at a hotel in Garissa aimed at sensitising stakeholders on potential tourism offers in the northern part of Kenya as part of this year’s tourism day celebration.
He said KTB will now focus on marketing strategies such as on-line, print, electronic media and other social interactive platforms to raise the profile of the northern circuit.
The larger district has several tourism products including wildlife, culture and scenery among other products.
Last week while opening Garissa tourism regional office, Tourism minister Najib Balala announced that Kenya Utalii College will organise tailor-made courses for local hotels in the region to equip personnel with the required skills.
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